Our Collections
LIVE FOREVER GOLF
Our story is rooted on the coast of northeast Florida, inspired by friendship and a dream to change the look of those who play the game of golf. We were founded in a detached garage during one of the wildest years on record, so why not disrupt the golf industry?!? Yes, our logo is a guy throwing a golf club, but it represents so much more. It represents the struggles both life and golf present, the pursuit of excellence in your craft, the frustration with failure and the beauty of letting go... Live Forever Golf is for those who live life passionately and play accordingly. We are for the player, not the game.
Learn More About the LFG Story
After last weekend’s debacle on the links, you walk into the Clubhouse this Saturday with a different plan of attack.... Learn more
Best Sellers
Testimonials
“These hats are so nice, you should be able to wear them to church!”
Clayton Riley
Grandpa
“Their logo perfectly captures the true emotion of the game, especially if you’re like me and measure your handicap in beers.”
Tyler Moore
Google Review
“It shouldn’t be a coincidence that after my LFG order arrived, I was awarded a promotion and a raise in salary. I also shot my lowest round of the year that day!”
Lee Hutchins
Honest Man
The Drop Zone
Oct 21, 2021
The Evolution of Golf Headwear - The 80s and 90s
I have so many golf hats…my wife told me that for every hat I bring into the fort, I have to get rid of two. Fair.
Jul 23, 2021
Get To Know Live Forever Golf
"These guys are serious about what they are doing. Their motto is 'For the Player, Not the Game' - they offer a great line of golf and casual wear that is comfortable and appropriate, but with a healthy dose of sarcasm. Imagine a combination of surfers, Panic fans, 1989 MLB All Star Game, and domestic light beer drinkers that play golf. That's who we're talking about here. Not a lot of white belts. No iron covers." - JRS