Our Collections
LIVE FOREVER GOLF
Our story is rooted on the coast of northeast Florida, inspired by friendship and a dream to change the look of those who play the game of golf. We were founded in a detached garage during one of the wildest years on record, so why not disrupt the golf industry?!? Yes, our logo is a guy throwing a golf club, but it represents so much more. It represents the struggles both life and golf present, the pursuit of excellence in your craft, the frustration with failure and the beauty of letting go... Live Forever Golf is for those who live life passionately and play accordingly. We are for the player, not the game.
Learn More About the LFG Story
"It's everything that you need. Soft and warm all the time" My Morning Jacket really said it best when describing our... Learn more
Best Sellers
Testimonials
“These hats are so nice, you should be able to wear them to church!”
Clayton Riley
Grandpa
“Their logo perfectly captures the true emotion of the game, especially if you’re like me and measure your handicap in beers.”
Tyler Moore
Google Review
“It shouldn’t be a coincidence that after my LFG order arrived, I was awarded a promotion and a raise in salary. I also shot my lowest round of the year that day!”
Lee Hutchins
Honest Man
The Drop Zone
Nov 18, 2022
Snack Shacks // The Golfer's Halfway Home
"There are a lot of factors that go into a snack shack. Do you have a phone on the 8th tee? Is this even a true “turn shack” or at some other point choke point on the course, to be accessed multiple times during the round? Is this simply a hot dog and beer situation, or is there a grill for some more significant food? Crucially, are there any homemade baked goods?" - Evan Harmeling
Oct 20, 2022
Top 10 Stops // PGA Tour Latinoamérica
"Writing about these areas really makes me thankful to have travelled everywhere that I have, and grateful to the Latin American Tour for making it all possible. It has opened my eyes to the rest of the world outside of the US and the bubble that we live in. These were some of the best times of my life and I highly encourage Americans to let go of the stigma and stereotype. You don’t even need to bring your sticks, but if you do there are some awesome tracks and experiences to be had."