Our Collections
LIVE FOREVER GOLF
Our story is rooted on the coast of northeast Florida, inspired by friendship and a dream to change the look of those who play the game of golf. We were founded in a detached garage during one of the wildest years on record, so why not disrupt the golf industry?!? Yes, our logo is a guy throwing a golf club, but it represents so much more. It represents the struggles both life and golf present, the pursuit of excellence in your craft, the frustration with failure and the beauty of letting go... Live Forever Golf is for those who live life passionately and play accordingly. We are for the player, not the game.
Learn More About the LFG Story
After last weekend’s debacle on the links, you walk into the Clubhouse this Saturday with a different plan of attack.... Learn more
Best Sellers
Testimonials
“These hats are so nice, you should be able to wear them to church!”
Clayton Riley
Grandpa
“Their logo perfectly captures the true emotion of the game, especially if you’re like me and measure your handicap in beers.”
Tyler Moore
Google Review
“It shouldn’t be a coincidence that after my LFG order arrived, I was awarded a promotion and a raise in salary. I also shot my lowest round of the year that day!”
Lee Hutchins
Honest Man
The Drop Zone
Sep 30, 2022
Under the Gun // The Pressure of Q-School
"I love the pressure of tournament golf, but Q-School pressure is different. Your whole year boiled down to 4 rounds, where every swing you feel your career as a golfer hangs in the balance. There's no prize money until finals. A pat on the back, good job, but you better bring it next stage. It doesn’t feel just. But that’s golf, and perhaps Q-School is the best representation of what the game is. Perfection is unattainable, only the lucky few succeed, and the division is unforgiving.
Is Q-School for the player, not the game? I don’t know. I’m just happy to be writing this week and not playing."
Sep 15, 2022
What's In The Bag?
"If you aren’t a coach, head pro, or tour player, it says a lot if you have a staff bag. You’re trying to look cool, and make yourself feel like a player, when most-likely you’re a 5 handicap that’s about a 16 if you were being honest with your scores. It’s a pretty ostentatious statement showing up with a staff bag, and if you don’t have the game to back it up. Not a great look."