Live Forever Golf - Privacy Policy

Last updated: November 23, 2025

This Privacy Policy explains how Live Forever Golf (“Live Forever Golf”, “we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you visit or use our website, interact with our online store, make a purchase, or otherwise engage with our products and services (collectively, the “Services”).

Our store and ecommerce platform are powered by Shopify, which helps us provide the Services to you. Where there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy controls with respect to our collection, use, and disclosure of personal information.

By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we say “personal information”, we mean information that identifies you or can reasonably be linked to you. Personal information does not include de-identified or aggregated information.

Depending on how you interact with us and where you live, we may collect or process the following categories of personal information:

Contact details

• Name

• Billing address and shipping address

• Email address

• Phone number

Account information

• Username and password

• Account settings and preferences

• Saved items such as wishlists

Order and transaction information

• Products you view, add to cart, purchase, return, or exchange

• Order history and transaction details

• Form of payment and relevant payment confirmations

Payment and financial information

• Payment card type and tokenized payment details

• Limited billing information required to process payments

Note - full payment card numbers are processed by our payment processor and are not stored in our systems.

Communications and support

• Information you include in emails, messages, or forms submitted to customer service

• Responses to surveys, reviews, or other feedback you choose to provide

Device and usage information

• IP address and approximate location

• Device type, operating system, browser type, and version

• Log data such as access times, pages viewed, clicks, and referring pages

• Information collected via cookies and similar technologies

Marketing and advertising data

• Your preferences for marketing communications

• Information about your interaction with our emails and ads

• Inferences drawn about your interests and preferences based on your use of the Services

We may also draw inferences from the information above to create profiles about your preferences and purchasing behavior, where permitted by law.

2. How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you

• When you create an account

• When you browse, add to cart, or make a purchase

• When you contact us, submit forms, or interact with customer service

• When you sign up for emails, SMS, or promotions

Automatically through the Services

• Through cookies, pixels, and similar technologies when you visit our website or open our emails

• Through log files and usage analytics

From service providers and partners

• Shopify, payment processors, shipping providers, analytics providers, and advertising partners

• Email and SMS providers, marketing platforms, and fraud prevention partners

From other third parties

• Social media platforms, if you interact with our accounts or use social login or integrations

• Business and advertising partners, where permitted by law

3. How We Use Personal Information

We use personal information for the following purposes, depending on how you interact with the Services and what we are permitted to do under applicable law:

To provide and operate the Services

• Process and fulfill orders, returns, and exchanges

• Create, maintain, and manage your account

• Arrange shipping and delivery

• Process payments and prevent fraudulent transactions

• Show your order status and history

To personalize and improve your experience

• Remember your preferences, saved items, and browsing history

• Recommend products or content that may interest you

• Improve the design, performance, and functionality of the Services

For marketing and advertising

• Send you marketing emails, SMS messages, and other communications

• Show you ads on our site and on other sites or platforms

• Run promotions, contests, and special offers
  You can opt out of marketing communications at any time as described in Section 9.

For security and fraud prevention

• Authenticate your identity and account

• Detect, investigate, and prevent fraud, abuse, or security incidents

• Protect our rights, property, and safety, as well as the rights, property, and safety of our customers and others

To communicate with you

• Provide customer support and respond to your inquiries

• Send transactional communications such as order confirmations, shipping updates, and policy updates

To comply with laws and enforce our rights

• Comply with applicable laws and legal obligations

• Respond to lawful requests and legal processes

• Enforce our Terms of Service and other policies

We may also use personal information for other purposes that are clearly disclosed to you at the time of collection or with your consent.

4. How We Disclose Personal Information

We may disclose personal information in the following situations, subject to this Privacy Policy and applicable law:

Service providers and vendors
We share personal information with third parties that perform services on our behalf, such as:

• Shopify and other ecommerce providers

• Payment processors

• Fulfillment centers, logistics, and shipping carriers

• Customer support providers

• IT, hosting, cloud storage, and security providers

• Analytics and measurement providers

• Email, SMS, and marketing platforms

These service providers are authorized to use personal information only as necessary to provide services to us.

Business and marketing partners
We may share information with partners that help us with:

• Marketing and advertising

• Audience measurement and personalization

• Promotions and joint campaigns

These partners may use the information according to their own privacy policies. Depending on where you live, you may have the right to opt out of certain sharing for targeted advertising - see Section 9.

At your direction or with your consent
We may share information when you ask us to, such as:

• When you connect your account with a social media or third-party login

• When you participate in co-branded promotions

Within our corporate group
We may share information with our affiliates, subsidiaries, and related entities, to the extent permitted by law.

Business transfers
If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction.

Legal and safety reasons
We may disclose information:

• To comply with laws, regulations, or legal processes

• To respond to lawful requests from law enforcement or government authorities

• To enforce our Terms of Service and other policies

• To protect our rights, property, safety, and that of our customers or the public

5. Relationship With Shopify

Our store is hosted by Shopify, which collects and processes personal information to help us provide the Services. In some situations, Shopify may use information about your interactions with our store and other merchants to improve its products and services, including for personalized advertising and analytics.

In those cases, Shopify is responsible for how it uses your personal information and for responding to certain privacy requests about those uses. To learn more about how Shopify handles your personal information and how to exercise your rights directly with Shopify, please refer to the Shopify Consumer Privacy Policy and Shopify’s privacy portal, available on Shopify’s website.

6. Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies to:

• Enable essential site functionality

• Recognize your browser and remember your preferences

• Analyze how you interact with the Services

• Provide and measure advertising and marketing campaigns

You can adjust your browser settings to refuse cookies or to alert you when cookies are set. Some parts of the Services may not function properly if you disable cookies.

Depending on where you live, you may see a cookie banner that allows you to manage certain cookie preferences.

Some third-party advertising partners may also place cookies or similar technologies when you visit our site or interact with our emails and ads. This Privacy Policy does not govern third-party cookies. You may manage some advertising preferences through the Digital Advertising Alliance or similar industry tools in your region.

If your browser sends a Global Privacy Control (GPC) signal and applicable law requires it, we will treat that as a request to opt out of certain types of data sales or sharing for the device and browser used to visit our site.

7. Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy or security practices of those third parties.

If you follow a link to a third-party site, you should review that site’s privacy policy and terms. Information you post on social media or public platforms may also be visible to others and subject to the privacy policies of those platforms.

Our inclusion of third-party links does not imply endorsement of their content, owners, or operators.

8. Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

If you are a parent or guardian and believe your child has provided personal information to us, you may contact us using the details in Section 12 to request deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 years of age, as those terms are defined in applicable privacy laws.

9. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights over your personal information, subject to legal limitations:

• Right to access / know - request access to personal information we hold about you

• Right to delete - request deletion of personal information we maintain about you

• Right to correct - request correction of inaccurate personal information

• Right to portability - request a copy of personal information in a portable format

• Right to opt out of certain sharing or targeted advertising - opt out of personal information being “sold” or “shared” for targeted advertising under applicable law

• Right to restrict or object to processing - in some jurisdictions, object to certain uses of your information

You can exercise these rights (where applicable) by contacting us using the information in Section 12. We may need to verify your identity before processing your request. You may also designate an authorized agent to act on your behalf, subject to verification.

We will not discriminate against you for exercising your privacy rights where such protections are granted by law.

Marketing communications
You can opt out of marketing emails by using the unsubscribe link in our emails. You can opt out of SMS marketing by following the instructions in our text messages. Even if you opt out of marketing, we may still send you non-marketing messages - for example, about your orders or account.

For information about your rights related to data processed by Shopify, including any global privacy preferences, please refer to Shopify’s privacy resources on its website.

10. Security and Retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security.

Information you send to us may not be secure in transit. Please avoid sending sensitive information via unencrypted or public channels.

We retain personal information for as long as necessary to:

• Provide the Services and fulfill orders

• Maintain your account

• Comply with legal obligations

• Resolve disputes

• Enforce our agreements and policies

Retention periods may vary depending on the type of data and our legal or business obligations.

11. International Data Transfers

We may transfer, store, and process your personal information outside of the country where you reside, including in the United States and other countries that may have different data protection laws than your country.

Where required by law, we use appropriate safeguards to protect personal information when it is transferred internationally, such as standard contractual clauses or equivalent mechanisms.

12. Complaints and Contact Information

If you have questions, concerns, or complaints about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, you can contact us at:

Live Forever Golf
Email - customerservice@liveforevergolf.com
Mailing address - 5065-2 St Augustine Rd, Jacksonville, FL 32207, USA

Depending on where you live, you may also have the right to lodge a complaint with a data protection authority or regulator in your jurisdiction.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.

When we update the Policy, we will revise the “Last updated” date at the top. In some cases, we may provide additional notice - for example, by email or a notice on our website.

Your continued use of the Services after an updated Privacy Policy has been posted indicates your acceptance of the changes.