The Drop Zone
Nov 18, 2025
Snack Shacks // The Golfer's Halfway Home
"I’m a big fan of the phone on the 7th or 8th tee, even 9th. You have a little laminated menu and a phone that dials direct to the bar or turn shack. Normally this applies to the place where the snack shack doubles as the 19th hole and connects with the full kitchen of the club. I’m a big fan of this situation. I’ve always wanted to get a real sandwich, or some buffalo tenders at the turn. The pre-made, grab-and-go tuna salad has always made me shudder a little. The phone enables my kind of order." - Evan Harmeling
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Nov 18, 2025
What's In The Bag?
"If you aren’t a coach, head pro, or tour player, it says a lot if you have a staff bag. You’re trying to look cool, and make yourself feel like a player, when most-likely you’re a 5 handicap that’s about a 16 if you were being honest with your scores. It’s a pretty ostentatious statement showing up with a staff bag, and if you don’t have the game to back it up. Not a great look."
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Nov 18, 2025
The White Belt Tragedy
"The best dressed guys on tour don’t touch them. Think about the guys who are the good dressers. I mean the REALLY good dressers. None of those guys wear white belts, and probably make fun of guys in the locker room who are wearing them."
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Nov 18, 2025
Guys Golf Trip
"The obsessed golf man doesn’t always need a golf resort. He may need a break from the plug and play golf trip where everyone sits around compares their fancy putter covers. There’s a good argument for the golf trip that isn’t all about golf – it’s more about connecting with your guys who you haven’t seen in WAY too long."
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Nov 18, 2025
Joining Live Forever Golf // Evan Harmeling
"At LFG, we are feel players. No trackman robots here. We will look good, have fun, and not take things too seriously. That’s how I feel when I think about this slogan. For the player, not the game." - Evan Harmeling
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Nov 5, 2025
About Us
Live Forever Golf is not just a brand; it's a celebration of life's moments and a reminder to stay true to who you are because life's too short to be anything but optimistic. Live Forever Golf is a brand that values the player, and understands that the individual makes the game unique.
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Nov 4, 2025
Weekend Warrior Hoodie // Welcome to Comfort
With an eye for performance & durability, this is a rugged-feeling piece that stands up to regular use. The outer face shrugged off light drizzle and morning dew, and after several wears and a wash, there’s no noticeable pilling or shape loss. Reinforced hems and cuffs look like they’ll hold up long term.
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Nov 4, 2025
Dawn Patrol Hoodie // Meet Your New Favorite Hoodie
Why it belongs in your bag? If you tee off before the world wakes up, the Dawn Patrol Hoodie is more than a piece of clothing — it’s a reliable companion that lets you focus on your routine and your swing. Lightweight, weather-aware, and built for motion, it’s the hoodie that earns its place in every early-morning golfer’s rotation.
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Jun 9, 2025
Get To Know Live Forever Golf
"These guys are serious about what they are doing. Their motto is 'For the Player, Not the Game' - they offer a great line of golf and casual wear that is comfortable and appropriate, but with a healthy dose of sarcasm. Imagine a combination of surfers, Panic fans, 1989 MLB All Star Game, and domestic light beer drinkers that play golf. That's who we're talking about here. Not a lot of white belts. No iron covers." - JRS
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